Artsy
Coming Soon:
My Collection – 2020
In 2020, as Covid lockdowns threw the in-person art market into a tailspin, Artsy was uniquely positioned as an established online marketplace for fine art.
Artsy had longstanding relationships with primary and secondary art sellers, like galleries, fairs, and auction houses, and had thousands of art collectors shopping on the platform and purchasing from these partners in our marketplace. Artsy also had another smaller business, quietly booming, with little fanfare and only one dedicated employee: consignments.
Throughout the year, we explored a few ways to expand our consignments business. One major bet was on creating a new section in our iOS and Android apps that encouraged art collectors upload their art collections and get price estimates on consigning artwork they may be ready to swap out to make room for new pieces.
Product marketing in the empty state
Since this was a brand new product, we wanted to give users a sense of what they could expect from this new feature.